Mini MBA - Management and Leadership (CPD) - American Matech

Course Information

  • the date

12/05/2025

  • Duration

5 days

  • The city

Istanbul

  • Cost
  • Type

in-house

Course details

Blending academic principles and practical insights to provide a deep insight into the professional environment and specifically to engender the key skills that employers look for in their senior management.

The Mini MBA in management and Leadership programme has been developed to meet the demands of today’s current and aspiring global business leaders.

It will give professionals a strong understanding of the core business principles and the skills required to be successful in business and beyond.

The Mini MBA in management and Leadership programme is ideal for:

  • Capture many key learning points of a post graduate business course in a fraction of the time and cost
  • Broaden your horizon and gain a well-rounded business acumen
  • Gain exposure to best practices and benchmarks beyond your industry
  • Discard outdated approaches and learn up-to-the-minute strategies
  • Sharpen your ability to make decisions in a complex business environment
  • Go from ideas to action with practical exercises and group project
  • Take away effective tools and processes for immediate impact on the job
  • Gain access to advise from an outstanding faculty team even after the programme
  • Connect with an exceptional peer group from diverse industries

The Mini MBA in management and Leadership programme is ideal for:

  • Experienced Managers, New managers, Technical Professionals, Executive or Business graduates.
  • Anyone who wants to learn basic concepts and management techniques but does not have the time to acquire an MBA.
  • Any fast track individual with management potential.
  • Anyone with interdepartmental interaction.

Course outline

An Introduction to Leadership and Development

  • Company strategy
  • External Environment
  • Making decisions on your company strategy – what to consider
  • Shaping the future of the business

Delivering Customer Value - The Operations Perspective

  • Operations and Project Management functions and their instrumental role in running successful organisations
  • Management of complex environments
  • How operations management integrates with key functions such as marketing, sales, research and development, procurement and supply chain
  • Case studies of how operations and project management methods are being utilised within organisations
  • Innovation as an agent for change
  • Opportunities and challenges of Industry 4.0
  • Up-to-date learning and methodologies

Developing Marketing Strategy

  • Developing Marketing Strategy
  • How does marketing contribute to your organisation?
  • What is customer value?
  • Segmentations, Positioning and targeting
  • Marketing Mix: Product, Service characteristics, Price Place Promotion,
  • Integrated marketing communication
  • Activity: Create a marketing mix strategy
  • Digital marketing: Channels, content and data
  • Search Engine Optimisation (SEO)
  • Website Quality
  • Marketing Plan structur

Financial Management

  • Company Finance Structure
  • Financial Reports and Reporting
  • Balance Sheet and Profit and Loss
  • Importance of Cash Flow

Organisational Strategy

  • Planning a strategy for the wider organisation
  • How to bring divisions together

For inquiries and booking