Certified in Exhibition Management (CEM)

Course Information

  • the date

26/05/2025

  • Duration

5 days

  • The city
  • Cost
  • Type

Online

Course details

The Certified in Exhibition Management (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibitions and events management arena. It was first created in 1975 to raise professional standards in the event industry and it continues to be the premier mark of professional achievement

.

Today more than 3,700 active CEMs around the world make up the CEM network which serves as a leading channel for communication, ideas, thought leadership, industry recognition and promotion.

The course CEM accommodates short and long-term career goals with education that can be tailored to meet specific needs and interests.

The course CEM will provide the participants with an understanding of the skills required to manage an exhibition , Learning Program is taught by practicing industry professionals who have earned their CEM designation. They bring their real-life experience and years of industry knowledge and skills into the classroom and straight to you!

This course is a preparation course, and designed to equip you with the necessary skills and knowledge to prepare for the certification, should you choose to pursue it in the future

بعد إكمال هذه الدورة بنجاح، ستكون قادرًا على:

التركيز على المعرفة العملية
برنامج تعليمي أولاً وبرنامج تدريبي ثانيًا
يجب أن تعكس المناهج الدراسية أحدث الأفكار في إدارة المعارض والفعاليات
الحفاظ على أعلى المعايير للأفراد الذين يحصلون على تسمية CEM حتى يتم الاعتراف بهم كمحترفين على دراية ومخلصين مع التزام طويل الأمد بصناعة المعارض والفعاليات

دورة تدريبية في إدارة المعارض المعتمدة (CEM) مثالية لـ:

العاملين في إدارة الفعاليات
أي شخص لديه معرفة عملية بإدارة الفعاليات
خريجو إدارة الضيافة

Course outline

Conference & Meeting Management Principles

  • Introduction to Exhibition management course
  • CEM exam brief
  • Competent planning and management of meetings
  • Work closely with their organization’s meeting and education manager
  • Essential aspects of meetings in all of their various formats

Event Marketing and Sales

  • Identify the marketing activities used in the hospitality and tourism industry; know the difference between marketing and advertising.
  • Identify the role of marketing in the hospitality and tourism industry and the purpose of measuring return on investment (ROI) for all marketing efforts.

Event Operations | Safety & Security

  • Identify the purpose of maintaining a safe, healthy environment for guests and employees.
  • Identify the role of occupational safety and the purpose of a job safety analysis report in providing
  • safe work conditions to employees.
  • Explain the risk management process and the use of the 14 elements of a health and safety program in the workplace.
  • Identify the purpose of resorts, cruise lines, recreational vehicles, and tent camping in the hospitality and tourism industry.

Housing & Registration Management

  • Additional services provided to attendees and exhibitors
  • Working knowledge of hotel operations
  • Arranging for accommodations of guests
  • Identifying which guests will be allowed access to which portion of the event
  • Ensure housing and registration are easily accessed

Strategic Planning & Management

  • Plan, manage or own exhibitions and events to remain competitive
  • Define and review their strategies
  • Measure where an event falls within a particular market segment
  • Position the exhibition or event to meet or beat the competition
  • Develop plans to ensure business continuity and success.
  • QUIZ | CASE STUDIES | PREVIOUS YEAR EXAM QUESTIONS

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