Certified Product Management

Course Information

  • the date

01/12/2025

  • Duration

5 days

  • The city

Dubai

  • Cost
  • Type

in-house

Course details

Welcome to the "Certified Product Management" course, an advanced program designed to propel your career in product management to new heights. This course, offered by american matech, goes beyond fundamentals to provide an in-depth understanding and hands-on experience in product management, aligning with industry standards for certification. Engage with our expert instructors and a curriculum enriched with advanced concepts, tools, and methodologies to excel in the product management domain.

Throughout this intensive 5-day program, you will delve into the core aspects of product management. From understanding the integral role of a product manager in shaping business strategies to mastering the competencies necessary for effective leadership, this course covers it all. Our expert instructors, who are seasoned professionals in the field, will guide you through interactive sessions, real-life case studies, and hands-on workshops. Whether you aspire to be a future CEO, a startup founder, or a successful product manager, this course is your gateway to understanding and mastering the fundamentals of product management. Join us at american matech to embark on this transformative journey and shape your future in the world of product management.

بحلول نهاية هذه الدورة، يجب أن يكون المشاركون قادرين على:

أدوار ومسؤوليات مدير المنتج. وظيفة مدير المنتج والمهارات والكفاءات وإدارة أصحاب المصلحة
إدارة فرق المنتجات المبتكرة. تنظيم وإدارة فريق المنتج ودورة حياة تطوير المنتج ومنهجيات التطوير والتعامل مع أصحاب المصلحة ومصادر التمويل
فهم الأدوار والمسؤوليات الشاملة لمدير المنتج المعتمد.
إتقان إدارة فريق المنتج المتقدمة ودورة حياة المنتج ومنهجيات التطوير.
التعامل مع تحديات التسويق المعقدة والتسويق الاستراتيجي وإشراك العملاء لإدارة المنتج بنجاح.
تطبيق مهارات التفكير النقدي وحل المشكلات في سيناريوهات إدارة المنتج المختلفة.
تحديات التسويق والمبادئ التوجيهية. تحديات التسويق والأخطاء التسويقية الشائعة ومعرفة عميلك وإعادة التفكير في 4Ps للتسويق
تطوير العملاء. إعادة النظر في تطوير العملاء، وأبرز ما جاء في بيان تطوير العملاء، ونوع السوق والتسويق، وكيف يؤثر نوع السوق على استراتيجية التسويق
عبور الهاوية. أساسيات عبور الهاوية وحل مشاكل العملاء وتقسيم السوق وتوسيع سوقك

مديرو المنتجات الطموحون
مديرو المنتجات الحاليون
رواد الأعمال ومؤسسو الشركات الناشئة
المديرون التنفيذيون والمديرون
المتخصصون في التسويق
المهندسون والمطورون
مديرو المشاريع وقادة الفرق
الطلاب والخريجون الجدد
أعضاء الفريق متعددو الوظائف

Course outline

Advanced Product Management Concepts

  • Evolution and future trends in product management.
  • The strategic role and impact of product managers on organizational success.
  • Advanced product vision and strategy formulation techniques.
  • Cross-functional collaboration and influence without authority.
  • Ethical considerations and sustainability in product management.
  • Interactive discussion: Analyzing and critiquing product strategies from leading companies.

Leadership in Product Management

  • Advanced leadership theories and their application in product management.
  • Emotional intelligence and its importance for product leaders.
  • Conflict resolution and negotiation skills for product managers.
  • بناء وتحفيز وقيادة فرق منتجات متنوعة وعالية الأداء.
  • Effective communication strategies across different organizational levels and cultures.
  • Workshop: Role-play exercises focusing on leadership challenges in product management.

Product Innovation & Development

  • Cutting-edge product development methodologies (e.g., Lean, Design Thinking).
  • Fostering a culture of innovation within product teams.
  • Product portfolio management and optimization strategies.
  • Techniques for effective product requirement gathering and user story mapping.
  • Incorporating customer feedback and iterative design for product enhancement.
  • Group activity: From ideation to MVP – Developing a product concept.

Market Insights and Strategies

  • Advanced techniques in market research and user persona development.
  • Competitive analysis and strategic positioning.
  • Data-driven decision-making in product management.
  • Developing and executing go-to-market strategies.
  • Utilizing digital marketing and social media for product promotion.
  • Interactive session: Crafting a comprehensive market strategy for a case study product.

Execution, Measurement, and Optimization

  • Agile project management and its application in product development.
  • Establishing effective product metrics and KPIs.
  • Techniques for monitoring, analyzing, and responding to product performance data.
  • The role of A/B testing and user testing in product optimization.
  • Stakeholder management and reporting during the product lifecycle.
  • Case study analysis: Overcoming common pitfalls in product launch and scaling.
  • Review of core concepts and frameworks covered throughout the course.
  • Strategies for continuous learning and improvement in product management.
  • Closing ceremony: Recap of the course, distribution of completion certificates, and networking event.

For inquiries and booking