B2B sales & Marketing for oil & gas

Course Information

  • the date

17/03/2025

  • Duration

3 days

  • The city

Paris

  • Cost
  • Type

in-house

Course details

The surplus of oil production makes it a competitive niche for state-owned companies to stay ahead of their competition and convert the ideal leads. Like other industries, the energy industry, especially oil and gas organizations, is looking for innovative marketing strategies to excel in their marketing campaigns, stay ahead of their competition, and close the best deals from the lots.

B2B marketing for the oil and gas course will equip suppliers, buyers, negotiators, users and those representing the customer with an up-to-date understanding of today’s Oil and Gas market.

The course will complement the understanding of those already working within the arena and provide an excellent foundation for those needing a complete understanding of oil and gas purchasing, marketing and distribution for commercial and industrial customers, small and large.

في نهاية دورة تدريب التسويق بين الشركات للنفط والغاز، ستكون قادرًا على:

القضايا التسويقية العامة والخاصة؛
تصميم وتنفيذ استراتيجية تسويقية فعّالة؛
تنفيذ حملة تسويقية مستدامة!
إظهار فهم للعوامل البارزة التي تؤثر على سعر النفط؛
استخدام تحليل PESTEL للتنبؤ بأسعار النفط المستقبلية؛
إظهار معرفة متزايدة بقيمة ومشاكل البيع الفوري للنفط والغاز والمزيد!

دورة تدريبية في التسويق بين الشركات في قطاع النفط والغاز مثالية لـ:

المسوقين، ومديري/ممثلي المبيعات،
المحاسبين، المدققين، المديرين،
مديري المشتريات وغيرهم الذين يؤدون وظائف ذات صلة في قطاع النفط والغاز.

Course outline

Introduction to oil and gas operations

  • Buying oil and gas products
  • Oil pricing and hedging using futures

Oil marketing strategies

  • Trading markets logistics
  • Modern oil and gas markets: The regulatory and commercial framework.

Digital Marketing in the Petroleum Sector

  • Digital Marketing – A definition and petroleum sector-specific explanation
  • How to use digital and traditional in an integrated petroleum sector campaign?
  • Integrating your various Social Media Platforms to maximise reach across the Petroleum Sector

Dealing with Customers,

  • Suppliers and other industry stakeholders' complaints on Social Media
  • Increasing Views, likes, and clicks across various digital platforms
  • When to advertise on social media? – How do new channels reach key oil, gas and petroleum accounts?
  • Using E-mail Techniques to generate industry relevant click through
  • Measuring Digital impact and Footprint
  • Developing a Full Digital Strategy in the Petroleum Sector

Impact of price changes and political and legislative risks

  • Preparing to obtain quotations
  • Suppliers profile
  • Adding value and getting the best deal

For inquiries and booking