Certified Marketing Professional

Course Information

  • the date

24/02/2025

  • Duration

5 days

  • The city

Dubai

  • Cost
  • Type

in-house

Course details

The Certified Marketing Professional Certification gives you an in-depth understanding and advanced knowledge of the most important marketing domains for gaining domain experience.

The CMP is designed to introduce learners to the principles of marketing strategies and to develop their knowledge and understanding of the formulation, implementation and control of a marketing strategy that is implemented by the marketing function of an organization.

Learners will learn about the theoretical concepts associated with a marketing strategy and the marketing planning process and its application to different market situations, by applying a range of appropriate marketing activity strategies. The factors and issues that influence marketing strategies and the role and impact of marketing strategies in the business and social environment will also be addressed.

This course is a preparation course, and designed to equip you with the necessary skills and knowledge to prepare for the certification, should you choose to pursue it in the future

سيمكن برنامج تدريب محترف التسويق المعتمد المندوبين من:

البحث في مفهوم وعملية التسويق
استكشاف مفاهيم التجزئة والاستهداف والتمركز
تحديد وتحليل العناصر الفردية لمزيج التسويق الموسع
تطبيق مزيج التسويق الموسع على قطاعات وسياقات تسويقية مختلفة
تحديد إطار التسويق لمنظمة تجارية.
تطوير عمليات تدقيق وتحليل التسويق لفحص البيئات الصغيرة والكبيرة بشكل أفضل.
الجمع بين أفضل الممارسات والأدوات والنماذج لتنفيذ نظام فعال لإدارة التسويق والمبيعات.
تطوير الاستراتيجيات والمبادرات والبرامج لبناء ميزة تنافسية في السوق والحفاظ عليها.
تطبيق التخطيط وتنفيذ استراتيجيات التسويق المتقدمة.

دورة تدريب محترف التسويق المعتمد مثالية لـ:

مديري التسويق
متخصصي التسويق الرقمي
محترفي التسويق أو المبيعات
خريجي الإدارة أو الهندسة أو الأعمال أو الاتصالات
رجال الأعمال أو أصحاب الأعمال
مستشاري التسويق
خريجي التسويق وخريجي الدراسات العليا

Course outline

Marketing Concepts

  • Evolution of the Marketing Concept.
  • Relationship between Marketing and Selling.
  • Scope of Marketing Management.
  • Developing the Marketing Mix for Products and Services.
  • Managing the Marketing Effort.

Marketing Audit and Planning

  • Understanding the Marketing Environment.
  • The Various Marketing Analysis Techniques.
  • The Marketing Audit.
  • Competitive Analysis.
  • Customer Analysis.
  • Marketing Planning (Format, Content).

Market Segmentation, Targeting and Positioning

  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments.
  • Criteria for Successful Segmentation.
  • Market Targeting.
  • Market Positioning.
  • Steps in Market Segmentation, Targeting and Positioning.

Marketing Communication and Campaigns

  • Elements of the Communication Process.
  • Identifying the Goals of the Promotion.
  • Steps in Creating a Promotional Campaign.
  • The AIDA Concept.
  • Advantages and Disadvantages of the Various Media Types.
  • Media Scheduling.
  • Evaluating Promotional Campaigns.

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC).
  • The Promotion Mix and Marketing Objectives.
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion.
  • Promotion Mix Strategies Across the PLC.
  • Push and Pull Strategies.

Marketing Research

  • Marketing Research Defined.
  • The Marketing Research Process.
  • Types and Sources of Data.
  • Questionnaire Design.
  • Types of Research (Observation, Mystery Shopper, Survey).

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