Mastering of Business Administration (MBA)

Course Information

  • the date

17/02/2025

  • Duration

10 days

  • The city
  • Cost
  • Type

Online

Course details

The contemporary business environment is defined by frequent and considerable change; in industry, markets, and technological advances. The MBA Essentials from american matech centre arms you with essential hard and soft business skills to not only react and adapt to such changes but to excel in any business context. Using an immersive, interactive, and supported learning model, you’ll enhance your managerial and leadership competencies at a fraction of the cost and commitment of a traditional MBA.

Mastering of Business Administration ( MBA) training course, balances the knowledge and theory which will enable you to think differently and make better decisions with the practical skills and techniques required to achieve a greater impact within your organisation. You’ll also have the opportunity to expand your professional network by collaborating and engaging with an international cohort of like-minded business leaders on the course.

Enhance your managerial and leadership competencies with this course covering the key management skills essential for the successful running of any organization. This 10-Days course focuses on three core pillars of business management and leadership: the Strategic Environment, the Financial Toolkit, and the Human Element. Using a case study-based approach,

من خلال حضور دورة تدريبية لإتقان إدارة الأعمال (MBA)، ستتعلم:

تعزيز الميزة التنافسية لمؤسستك من خلال فهم أفضل لسياق وبيئة عملك

استخدام المهارات الفنية في مجال الأعمال والتمويل لفهم وتحليل وتحسين الأعمال

استخدام رؤى السلوك البشري وأطر القيادة للتأثير بشكل فعال على جميع المستويات داخل مؤسستك وخارجيًا – مع المستثمرين والمستهلكين

دورة تدريبية لإتقان إدارة الأعمال (MBA) مصممة لـ:

أي شخص يشغل منصبًا إداريًا أو قياديًا، أو يطمح إلى ذلك، وكذلك المحترفين والمتخصصين الذين يرغبون في اكتساب المعرفة التجارية الشاملة للتقدم أو الانتقال في حياتهم المهنية.
أي شخص يعمل داخل منظمة، أو يمتلك عمله الخاص، أو يخطط للقيام بذلك.
لا توجد متطلبات أكاديمية رسمية للدورة، ومع ذلك، يوصى ببعض الخبرة التجارية والكفاءة الحسابية.

Course outline

Introduction to Business Administration

  • Definition and importance of business administration
  • Overview of key business administration functions: marketing, finance, human resources, operations, and strategy
  • Discussion on the role of a business administrator and the skills required for success
  • Exploring and analyzing different types of business structures and governance strategies
  • Understanding of the concept of competitive advantage and its sources
  • Case Study on business structures and governance in leading companies

Strategic Management and Business Planning

  • Introduction to strategic management and its importance in business
  • Describing the strategic planning process and its core components
  • Overview of the external and internal environments and their impact on business strategy
  • Discussion of SWOT and PESTEL analyses for strategic planning and decision-making
  • Discussion of business innovation and its impact on competitiveness
  • Exercise: Creating a strategic plan for a startup

Marketing Management Principles

  • Introduction to marketing management and its importance in business
  • Describing the marketing mix and their application: Product, Price, Place, Promotion
  • Understanding consumer behavior, market segmentation, and the importance of marketing research
  • Describing the process of product development and management
  • Exploring commonly used pricing strategies and their features
  • Exercise: Developing a marketing strategy by applying the marketing mix

Adverting and Brand Management

  • Discussing promotion and advertising strategies
  • Exploring sales management strategies and distribution channels
  • Understanding customer relationship management (CRM) and retention strategies
  • Discussing brand management and positioning strategies
  • Exploring different marketing communication tools and techniques
  • Exercise: Creating a promotional campaign containing sales, advertising, and customer retention strategies

Financial Management and Investment Decisions

  • Introduction to financial management and its importance in business
  • Understanding financial statements and their interpretation for decision-making: balance sheet, income statement, and cash flow statement
  • Exploring budgeting, forecasting, and financial planning techniques
  • Understanding corporate finance, investment analysis, and risk management
  • Overview of financial markets and institutions and their nature
  • Exercise: Analyzing financial reports of real companies to assess performance

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