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American Matech
  • Home
  • Classroom Courses
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American Matech

Professional Destination Management (PDM)

Course Information

  • the date

24/02/2025

  • Duration

5 days

  • The city

Barcelona

  • Cost
  • Type

in-house

Course details

A destination management maintains in-depth local knowledge of the area or region they represent, specifically with regards to the local coordination and implementation of everything from program and event logistics to event activities.

This Professional in Destination Management (PDM) certificate program provides those new to the destination organization side of the industry (less than one year of experience) with cutting-edge education, offering entry-level personnel the critical skills and knowledge necessary to start their careers in the travel and tourism industry.

In this course on Professional Destination Management , participants will learn how destination organizations and the various departments within an organization function, the role of a destination organization within a community, how destination organizations enhance and benefit their communities and how to sell your destination to business and leisure travellers.

بعد إكمال هذه الدورة بنجاح، ستكون قادرًا على:

وصف وتطبيق الممارسات المهنية القياسية عبر مجالات معايير PDM الدولية في الاختبار والوظيفة

استخدام نصائح إجراء الاختبار وتقنيات الاسترخاء أثناء الاختبار

تطوير مسار دراسي شخصي لإجراء اختبار PDM

الشعور براحة أكبر قبل إجراء اختبار PDM والاستعداد له

دورة إدارة الوجهات المهنية مثالية لـ:

موظفي إدارة الفعاليات
أي شخص لديه خبرة عمل جيدة في صناعة الضيافة والسياحة
خريجو إدارة الضيافة

Course outline

Day 1

FUNDAMENTALS OF DESTINATION MANAGEMENT & MARKETING

  • Evolution of destination organizations and their roles in the community
  • The technological advancements within the industry
  • Structures and funding sources, and domestic organizations
  • Tourism development commission

Day 2

Risk Management | Financial Management

  • Risk management
  • Understanding payroll systems and ways to identify sources of funding
  • Manage budget
  • Manage monetary transaction

Day 3

Human Resources | Stakeholder management

  • Recruit staff and volunteers
  • Train staff and volunteers
  • Manage stakeholder relationships

Day 4

Essential Collection Skills and Techniques

  • Human Communication is our Business
  • Build Rapport; Conquer Interference
  • Ready, Set, Goal! Steps to Success
  • Advocacy plan coupled with a strong community relations

Day 5

Marketing and Sales - ( or site visit)

  • Manage marketing plan
  • Create and manage marketing materials
  • Coursework on developing and marketing innovative products and services
  • Maximizing sales and managing public relations efforts

For inquiries and booking


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