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American Matech
  • Home
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    • project management
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American Matech

Product Innovation & Development

Course Information

  • the date

28/07/2025

  • Duration

5 days

  • The city

Istanbul

  • Cost
  • Type

in-house

Course details

Welcome to “Product Innovation & Development” course! This interactive course is designed with care by American Matech to introduce you to the world of product development. You’ll master the process of developing new products, from ideation to Launch with industry-proven strategies and practical techniques.

Over the span of 5 days with American Matech, you will discover various types of innovation and how to transform them into successful products. You’ll gain insight into innovation theories and frameworks and their impact on industries. Moving forward, you’ll master the product development strategies, including Stage Gate Process. You’ll also master concept ideation and testing so you can successfully Launch your product and introduce it to the market.

Get ready to unleash your creativity and gain the skills to innovate and develop new products! Join American Matech in this transformative journey as it empowers you to bring your vision to life and become a champion for change.

بحلول نهاية هذه الدورة، يجب أن يكون المشاركون قادرين على:

فهم الأساس النظري للابتكار

فهم أنواع مختلفة من الابتكار

تنفيذ عملية بوابة المرحلة لتطوير منتج جديد

فهم تأثيرات العوامل الخارجية للشبكة والتحديات التي يواجهها القائمون والرواد

التخطيط وإضفاء الطابع الرسمي على عملية منهجية لتصور المفاهيم

التعاون مع أصحاب المصلحة لتصور المفاهيم

تنفيذ مبادئ التفكير التصميمي لتعزيز عملية الابتكار

قياس أداء منتجك الجديد بشكل فعال

مديرو المنتجات
مطورو المنتجات
مديرو المشاريع
أصحاب المنتجات
المتخصصون في التسويق
محللو الأعمال
المصممون
رواد الأعمال
مؤسسو الشركات الناشئة
أي شخص مهتم بالابتكار في المنتجات وتطويرها

Course outline

Day 1

Introduction to Innovation & New Products

  • What is product innovation?
  • Exploring the 6 types of new products
  • Identifying the process of product innovation
  • Market research
  • Product development
  • Feasibility study
  • Differentiating between design inspired innovation and user innovation
  • Understanding the characteristics of innovative product

Day 2

Innovation Theories

  • The opportunity vacuum theory
  • The technological innovation systems theory
  • The political economy model of transport innovations
  • The multi-level perspective
  • Rogers theory on diffusion of innovations
  • The hype cycle theory
  • Theories on the role of industries in innovations

Day 3

Product Development Strategies

  • Understanding the Stage Gate Process for product development
  • Discover
  • Scoping
  • Define Business Case
  • Development
  • Testing & Validation
  • Lunch
  • Defining network externalities and understanding its effects on innovation
  • Understanding incumbent’s advantage or curse
  • Understanding the advantages of pioneer strategy
  • Exploring the sources of product innovation
  • Identifying the role of collaboration for innovation

Day 4

Idea Generation and Testing

  • Defining the concept of idea generation
  • Utilizing techniques for ideation
  • SCAMPER
  • SWOT
  • BRIDGeS
  • Exploring ideation steps:
    • Problem describing
    • Prioritizing
    • Exploring solution variations
  • Breaking down the solution
  • Understanding concept testing and evaluation methods
  • Exploring techniques for new product portfolio management

Day 5

Product Lunch & Measurements

  • Identify the relationship between design thinking and product innovation
  • Understanding how to commercialize and lunch the new product
  • Determining the importance of implementing innovation culture within companies
  • Utilizing metrics and indictors to measure product innovation performance
  • Final Project Presentation about introducing a new product

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