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American Matech

Public Policy Development

Course Information

  • the date

15/09/2025

  • Duration

5 days

  • The city

Barcelona

  • Cost
  • Type

in-house

Course details

Policy development is the process through which an organisation identifies and articulates the changes it wants to see in the world, whether this involves changes to policies, legislation, laws or the delivery of services

This Public Policy Development Training Course aims to provide attendees with practical knowledge to effectively engage with policymakers and shape upcoming and existing legislation so that it aligns to business goals.

The course intends to provide its participants with an in-depth knowledge of what Public Policy is and how to participate to its design from a corporate perspective.

في نهاية هذه الدورة التدريبية، سوف تتعلم:

فهم أفضل لدور المنظمات في المساهمة في السياسة العامة

تمييز المجالات المختلفة للتأثير الهادف الذي يمكن أن تحدثه المنظمات في وضع السياسات

تطوير تقنيات إشراك أصحاب المصلحة الهادفة

تعلم كيفية الاستفادة بشكل أفضل من معرفتك لصياغة السياسات

ممارسو الشؤون العامة على كافة المستويات
ضباط الاتصال والارتباط
ممارسو العلاقات العامة
المديرون التنفيذيون المتأثرون بقرارات المشتريات العامة والسياسات
المسؤولون التنفيذيون المشاركون في الوظائف الاستراتيجية والتشغيلية

Course outline

Day 1

UNDERSTANDING POLICY-MAKING

  • What is Policy-Making?
  • The Policy-making Process
  • Qualities of Good Policy-Making
  • Instruments of Policy Implementation
  • Cooperation with Policy Makers
  • Monitoring and Evaluation of Policy

Day 2

DIMENSIONS OF POLICY-MAKING

  • Health Policies
  • Environmental Policies
  • Economic Policies
  • Social Policies
  • Law and Policy-making
  • Politics and Policy-making

Day 3

CONTRIBUTING AND LEVERAGING PUBLIC POLICY

  • How does public policy affect your business?
  • Developing a Communication Strategy
  • Practical Steps for an Effective Take-up Strategy of Your Proposals
  • Navigating the Decision-making Process
  • Creating Alliances

Day 4

STAKEHOLDER ENGAGEMENT

  • Identification of Policy-relevant Issues
  • Identification of Audiences
  • Creating and Sustaining Interest
  • Developing Engagement Programmes
  • Introducing our Organisation to Decision-makers
  • Presenting Evidence for Policy-making

Day 5

MULTI-LAYERED APPROACH TO PUBLIC POLICY

  • Local Policy
  • Regional Policy
  • National Policy
  • Strategies for a Coherent and Comprehensive Approach to Policy-making

For inquiries and booking


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